Isn’t it great to find a person over the internet with whom you can spend the rest of your lives without even going to a street to find them? Since the evolution of online dating apps and social networking platforms, you can find an ideal date for yourself. Not too long along, there was a time when some people were not ready to accept the fact that how you can meet someone over a screen and make connections with them. Communication, today in any manner, is at the center of our phones and computer screen, and love is just a swipe or a click away.
On the contrary to social networking websites, Online Dating apps are one of the simplest ways to find a perfect match for yourself. Tinder, Bumble, Match, Plenty of Fish, etc. are some of the popular dating apps which are ruling the industry. These apps provide a platform for their users to register and find the right person with whom they can spend the rest of their lives. As Facebook is considered as a social media giant, Tinder is also considered as the most preferred Online Dating app today.
Benefits of Online Dating App and How to Earn Revenue Through Monetization
1. Encounter Like-Minded People:
This is indeed one of the best advantages of dating apps. When developing an online dating app, dedicated programmers have incorporated exceptional algorithms to identify people with the same interests and likes. While this may not be a great idea to find a suitable match for life, you can surely locate a lot of individuals who share the same hobbies and past experiences as you do. It is fascinating to bond with a person with whom you wouldn’t have met otherwise in real life.
2. A secret market research tool:
A large number of people who are using these online dating apps belong to the age group of 18 – 30 years. This particular age group is the most targeted segment for maximum products and services of the modern business organizations. You can get to know a lot of insights about your target audience from their behavior, personal likes, and preferences from these apps.
3. Form an interest-based group:
Imagine you have just moved to a new city or starting a new hobby group, let’s say a book club. Then these online dating apps are proved to be an excellent medium to reach out to the people. There are a lot of people who are not looking for serious relationships, and most of them use these dating apps to kill time or do anything than meeting their potential matches. In such scenarios, you can help such people to make productive use of their time by participating in exciting group activities with you.
Now since we have discussed a lot about what online dating app is and how it can be beneficial to the people, let’s talk about how dating apps make money from it.
Shocking Stats about Online Dating Apps which nobody talked about
- Over 40% of Americans use these dating apps on a regular basis. With plenty of online matchmaking platforms, it is now common to use these apps to meet someone. Approximately 40 million Americans are using online dating apps, and these users are aged from young to old. According to a report, currently, 27% of young adults are fond of these dating apps, which is up 10% from 2013. This ratio is examined to be raising over the years.
- 52.4% of men use online dating apps compared to 47.6% of women. However, these stats can fluctuate on the basis of an app being used and location as well.
- For women, the data shows that a woman’s desirability online peaks at the age of 21. But at 26, they will have more online pursuers than men. On the contrary, at the age of 48, men get twice as many online pursuers as women.
How much money does a dating app make from the internet?
In this blog, we will unfold a business model of a renowned online dating app, namely “Tinder.” Here we will discuss how this dating app makes money.
The business model of Tinder has a different and unique selling proposal of connecting users with an unknown person to whom they don’t know or haven’t really met yet, rather than combining people to who users already know.
After the success of its app, the company launched its first premium version “Tinder Plus” in March 2015. Tinder Plus allows unlimited matches to its users. The company announced the price of the Tinder Plus subscription on the basis of age group. Those users whose age is higher than 28 years will be charged $19.99 per month. Whereas, users whose age is less than 28 years are charged $9.99 per month.
Once the Tinder Plus became a huge success, in June 2017, the company rolled another exceptional service for its users. In Tinder Gold, users not only get access to all the Tinder Plus features but also, get extra “Likes You” feature too. This feature is currently priced between $14.99 to $82.99 per month. The price may vary based on age and location.
Tinder has interestingly camouflaged the sponsored content/ads on its online dating app in order to make it look less encroaching. Generally, Chatbots are used for this purpose.
Boost is yet another interesting premium feature which Tinder came out with to make user’s profile the top profile in the area for 30 minutes. With the help of this feature, the chances for a match is increased, and 10x more profile views and 3x more matches are done to the users’ profile with Boost feature.
Final Call For How To Monetize Dating App
This was all about how dating apps make money from their users. If you were looking for the answer to the question of how much money dating app makes, we hope this guide has removed all your dilemmas and clear all your doubts. On the parallel universe, launching your online dating app is indeed a great idea. If you have a business model ready and looking for a company that can build a dating app for you, Guru Technolabs is the best place to get it done. For the last couple of years, they have established themselves as the best mobile app development company in the market.