There are all kinds of myths, facts, and lies in this world. The myths have been around for a long time, and it is challenging to disprove them sometimes. Myths are always an interesting topic to ponder upon.
Surprisingly, there are several myths surrounding email marketing too, and most can actually prevent you from reaching new leads. But are all the myths about email marketing true?
I will go over some of these myths on email marketing and break those myths as we go!
5 Myths on email marketing that we still hold onto
Myth #1: Email marketing is DEAD!
This has always been a misconception for a very long time. Many people still believe that email marketing is dead. But what do you think?
So is it really dead? Absolutely not. Email marketing is still alive and kicking. it’s the most cost-effective way to reach customers and prospects.
It’s high time to drop some truth bombs!
Statistica shows some crazy growth results in the number of global email users. Around half of the world’s population now use email!! In 2018, there were 3.8 billion email users across the globe. And it is predicted that by 2023, there will be 4.4 billion email users worldwide.
So if there are billions of users, then obviously, email marketing is going to prevail even in the coming years. The key to successful email marketing is the usage of the right strategies.
If you use email marketing in the right way, it will be the best way to nurture leads and convert prospects into sales-ready leads.
Myth #2: Social media marketing is better than email marketing
Many people think Social media marketing has taken over email marketing. I get where you are coming from. Wherever you see, influencers are raving about how their social media campaigns give them results, but is it really true? Do you really want to believe them blindly and get on the trend wagon?
The truth is Email marketing is far more effective than Google Ads or, Social media marketing.
I am not exaggerating. The stats clearly show that Email marketing has a huge ROI compared to the other forms of marketing.
With the number of users increasing every year, the ROI also increases. According to Litmus, For every $1 spend on your email marketing, you can expect an average return of $36.
This shows with email marketing you can get a huge return on investment when you use a good email marketing platform.
Myth #3: AI is taking over
This is a scary phrase where the entire world talks about AI taking over email marketing.
This is a myth!
There is no reason to worry about AI taking over email marketing.
A lot of people are worried that the new technology will replace humans in this area, but there are some reasons why it won’t happen:
Firstly, the current AI cannot handle the complexity of email marketing and can only manage simple tasks.
Secondly, it would be very hard for AI to create a personalized message for each customer.
Thirdly, the cost of implementing such technology is still high, so companies don’t want to invest in something that doesn’t work well yet.
Moreover, AI can’t create super dynamic content and certainly can’t determine what emails will resonate with your audience yet. That’s why marketers still need human creativity, big data, and audience insights.
Myth #4: Templates work better
This is another myth that is trending in today’s generation. Templates are again similar to AI. They are the generated ones with which no personal connection can be built.
For example, Replacing a graphic designer or email marketing software is easy. But again, it will be good in quantity but not quality.
Just because you’re using a template doesn’t mean that it’s going to be less effective. The truth is, if you’ve done your research and know what you’re doing, you can come up with a great design on your own.
The problem is that most people don’t know what they’re doing or how to do it, and they end up using templates because they think it’s easier. But once you get the hang of it, designing your own email campaigns is much easier than using a template.
So if you want something that looks good and works well, don’t settle for a cheap-looking template—design your own! Adding creativity to templates can improve the standards of your campaigns.
However, it is important to AB test your template and tracks the response rates. For this, feel free to use email marketing software. A creative mind with a great marketing tool will be the perfect combination for successful campaigns.
Do you know?
Running A/B tests on your emails often to help increase email ROI by 82%. So spending time writing personalized emails than templates is more likely to have higher click-through rates.
Myth #5: Unsubscribes can pull your brand’s reputation down
“Unsubscribes will impact our open rates and hurt our brand.” It’s a thought that crosses every marketer’s mind. But is it actually true?
This is a myth. If someone unsubscribes from your brand’s email list, it doesn’t mean they will unsubscribe from buying from you or forget about your products.
The act of unsubscribing is better than clicking the spam button or opting out. This will not spoil the sender’s reputation or email deliverability.
Why do people unsubscribe from your email list? Some of the reasons behind unsubscribes are: they might be disinterested in your products or services, bombarding them with not-so-valuable emails, appearing like clickbait, etc.
Find the problem and sort it out to regain their attention, and if the customer thinks subscribing to you again might bring value to them, then it’s a positive note for your company.
Moreover, Unsubscribes can challenge you to come up with interesting and valuable content. If you feel you are running out of ideas and strategies, get help from a B2B email marketing agency to avoid unsubscribes.
Myth #6: Big impacts can be made only when you have a big list
It does not necessarily require a huge list for a better reach.
What matters is that you have a healthy list, including people who genuinely want to hear from you. That can definitely create a great impact on your business.
Let’s say a company has 50,000 subscribers, out of which only 30% will be repeat customers and 30% will be new buyers, and the remaining 40% will be visitors.
The truth is even with 500 users, a company can create a huge impact while sharing valuable content by following the right email marketing strategy.
The size of your email list is less important than the quality of your list. This can improve your email open rates.
Interesting facts on Email Marketing
Fact #1: Personalization of emails increases open rates
Personalization is the key to a successful email campaign. Everybody loves reading messages when it is exclusively written for them. The act of personalization kindles the interest in opening the email.
An email with personalized subject lines generates 50% higher open rates. This is mind-blowing. To personalize your emails, you require email marketing tools like Kalviyo, BayEngage, Mailchimp, etc., to make your work easier. If you are a small business, try out some Klaviyo alternatives.
Fact #2: Abandoned cart emails are a superpower in driving sales.
Your customers can abandon their shopping carts anytime. This abandonment happens more than you think and is a massive waste of revenue.
Wouldn’t it be great if you knew as soon as someone abandoned their cart and sent them an automatic email to entice them back? That’s why I mentioned it as a superpower that can entice your customers back.
Not only that, but you could also point out some items they left in their cart. Sending abandoned cart emails to your prospects would encourage them to come back, add more items and ultimately complete the checkout!
The average abandonment rate is 69.80%. (Baymard). When there are 30% loyal customers, and nearly 70% abandon their carts. So smart work is reaching out to 70% to increase sales.
Fact #3: User-engaging emails have high click-through rates.
Create short videos and GIFs that your prospects can connect with. These user- engaging content can increase click-through rates. Reports have shown that adding videos to your email can increase click rates by 300% (Martech Advisor).
Always make sure that your content is optimized for mobile devices.
Benefits of Email Marketing
Email marketing is a good way to reach your customers regardless of your business. Here is an infographic that highlights the benefits of using email as your marketing tool:
That’s a Wrap!
Hope you had a great time learning about the myths and facts that revolve around email marketing. If you have any interesting myths and facts, do share them with me.