One of the most important missions in the life of a website is to increase traffic which can later lead to an increase in the number of actual customers.
You can only do this with a well-optimized webpage. You need to pay special attention to user experience, structure, SEO, and content. Yes, we realize there are a lot of variables to consider.
But how will you be able to pay attention to everything? The answer lies in web analytics.
We will now show you how to generate traffic with analytics tools in order to increase your conversion rate.
Website analytics is a method of analyzing the behavior of visitors to a website, as well as the user experience and traffic. This is the process of collecting, evaluating, and reporting data in order to assess activity, which includes the use of your webpage and its components, such as subpages and content.
With the help of this method, you can collect information such as traffic sources, referring sites, page views, clicks or any interactions, and your conversion rate.
Let’s see what you can improve on your website with such a measurement:
- You can increase your traffic
- You can improve your website UX
- You can make your website transparent
- And finally, you can boost your conversion rate
Sounds good right? Hearing these statements will undoubtedly bring that measurement into your internet business’s daily operations. But still, how can you do these analytics?
You have a wide range of tools at your disposal. Quantitative data can be collected using a data-gathering service like Google Analytics. With this method, you can set up trends and make databases.
While these are very important as a database is a great value, we definitely recommend that you use data visualization tools instead, as they will provide the most useful information for a website.
But what tools are we thinking about primarily here? We will now show you two ways to perfectly analyze the behavior of your visitors and the UX or transparency of your online business.
- Session replay
Let’s cut into it.
First of all, the question may arise as to why you should use data visualization tools when a database can even serve as a competitive advantage? The answer is simple.
Because lead generation requires a well-optimized website, you can’t do that based on quantitative data. If you want to generate traffic, you must also perform qualitative measurements.
Heatmaps are perfect for this.
Heatmaps are data visualization tools that show you which frequently visited parts of your website. You can use it to find out which sub-page performs best or which CTA generates the most conversions.
The device indicates popular areas with warm colors and areas that are little visited with cold colors. It’s like looking at a thermal camera.
With the help of heatmaps, you can optimize your webpage, place perfect CTAs on each button, create a logical, transparent structure for your webpage or even just your landing page, and increase the user experience.
All of this will help increase your traffic and ultimately your conversion rate.
We can distinguish several heatmaps:
- Click heatmaps
- Segment heatmaps
- Scroll heatmaps
Let’s see how these tools are different from each other.
Click heatmap is an excellent tool to utilize when you want to discover how your customers are using your site. It allows you to see which buttons get the most clicks, which subpages get the most visits, and which products get the most conversions.
Click heatmaps can be used to see which CTAs are performing on your site, and they can also be used in your adverts. You should also look at specific design features because the creative elements that performed well on your website would almost certainly work well in your advertisement.
You can figure out where the majority of your traffic comes from using segment heatmaps.
You can track that social media generates the most leads, maybe your direct mails or even the search engines.
With this in mind, you can use this data to assist you if you’re having problems keeping track of your purchases.
In blog interfaces, scroll heatmaps have a big advantage because they allow you to add links to your products in areas that are likely to be viewed.
Another benefit of using scroll heatmaps is that you can see the size of the adverts that are displayed on your page. You will be able to place adverts in the most popular locations this way.
As you can see, heatmaps are hugely important if you want to generate leads. With their help, you can greatly increase the optimization of your webshop and at the same time, your number of visitors will increase.
Yes, you think well. A higher number of visitors means a higher conversion rate.
Session replay is a data visualization tool that displays how your website’s users interact with it. Consider starting a screen recording on a visitor’s computer or smartphone while they’re visiting your website.
It shows you what viewers are watching, where they are clicking, and how much time they spend on each piece of information. As you can see, this information is highly important, especially if your goal is to improve your website’s conversion rate and generate leads.
Session replay helps you identify well-performing CTAs or just see how potential customers are using your cart.
You must be wondering, but then what is the difference between heatmaps and session replay? Why not just use heatmaps?
The advantage of session replay is that you can examine the behavior of each of your visitors one by one. In contrast, heatmaps provide a comprehensive picture.
With this in mind, you may be able to optimize your website for each segment. What’s more, if you want to be very professional, you can use the tool to create a specially-designed landing page for each segment.
Obviously, this is a huge job and a lot of money.
The usefulness of data visualization tools is unquestionable if lead generation is your goal.
We recommend that you use the aforementioned tools at regular intervals and you will surely achieve your goal.
If you think so, you can also combine the tools to get the clearest picture.
We hope we can help.