Before knowing about the best B2B lead generation strategies, one needs to know what B2B exactly is and how it differs from other businesses.
What is B2B?
B2B or Business-to-Business is a kind of business where one sells services and products to another business, instead of a regular consumer. It basically provides support to other companies in accomplishing their goals.
For instance, if you have a business that sells office furniture and office essentials to other companies, then you are a Online B2B marketplace.
At first, it might seem that you cannot make a lot of money through a B2B company as it is a niche business and it only sells to other companies. However, you will be pleasantly surprised to know how successful B2B companies can be if they follow the right lead generation strategies in order to build a strong consumer base.
So, let us know more about the best B2B lead generation strategies for 2021!
Influencers are the biggest craze
Social media influencing has become a full-time profession today and social media influencers are the newest celebrities. In order to generate more leads for your business, you can always take the help of these influencers. They will charge you to promote your products and services, but you can be quite sure of a return as these influences have a huge fan following. However, if you think that they are charging too much or they have lost their credibility in front of their following because of regularly promoting sponsored products, you can always go for the mid-level influencers. These micro-influencers have a comparatively lesser fan following but they still have their authenticity intact. So, you can always go for them instead and make the most of their influence on social media.
Content marketing always works
Content marketing has been the go-to form of B2B marketing for quite some time now. If you think you have interesting content to share regarding the industry you belong to, you most definitely should go ahead with this idea. You can start with an SEO team which would include a content writer. He/she should write on topics that are relevant and which would be able to garner attention from the public. Organic SEO is a great way to market your business. When done consistently and sincerely, it can play a colossal role in lead generation and can take your business to a whole new level altogether.
Make your presence felt on social media
Can we ever over-emphasize the importance of social media? Not really! Everything happens on social media these days, be it marketing or promotion or just building a connection with your audience. What you can do is give it a more personalized touch this time. From having Facebook groups to using hashtags on Twitter, you can get up, close and personal with your potential clients through relevant discussions on varied topics. Linkedin is known to be one of the most profitable B2B lead generation sources. You can always open an account on Linkedin and get closely connected with more prospects.
Make your long-time clients refer you to others by giving discounts
Your clients are your best bet when it comes to recommending you to others. Word-of-mouth can play a huge role in promoting a business. People are easily influenced by their peers when it comes to trusting a brand. You can make customized referral codes for your clients and give them special discounts when they recommend you to someone else. In this way, you will also be able to easily gauge where your visitors are coming from.
Retargeting your audience
Most people who visit your website for the first time would not buy your product or services. In fact, according to sources, only 2% of your first-time visitors buy your products. What you can do here is to retarget or reengage them. You can show them Facebook or Google Ads to make them reconsider about your products. Once they are shown the same thing for quite a few times, there are great chances that they would get influenced and would eventually end up purchasing the products.
Email marketing is one of the oldest, yet most reliable lead generation strategies. Unlike others, it has stood the test of time and still proves itself to be great for B2B companies. Currently, marketing automation is the biggest email marketing trend. It allows companies to send automated personalized emails to leads. Sources reveal that once a company upgrades itself to marketing automation, the conversion rates increase highly as well. Thus, along with the traditional form of email marketing, marketing automation has also become a useful targeting tool for B2B marketers.
Videos are the in-thing today. With videos, it is extremely easy to get the attention of someone. You can easily reach your target audience with well-made videos. Be it Facebook or your own website, people sometimes view videos more than they read any content. It is indeed a highly effective lead generation strategy that works very well according to many reliable sources.
So, now you have a basic idea as to how to generate B2B leads with various old and new strategies. To be honest, there is no one thing that works for everyone. You have to try out a few of them and see what works the best for you. We are, of course, always happy to help!