Are you tired of boosting your social media marketing through paid promotions? Are you searching for methods that are easy and effective?
Luckily, you are in the right place.
Today, marketing has become the core of any business to sell their products or services. Different marketing tools are incorporated to enhance the efficiency of the brands. However, selecting an appropriate tool is a challenging task for marketers. One such tool is a cloud-based phone system.
This article will explore virtual phone numbers, their benefits, and how they can help boost social media.
What are virtual phone numbers?
A virtual phone number is an online phone number not tied to any specific telephone line and operates over the Internet. A virtual phone number is sometimes called a “ soft phone” or “virtual landline.”
A virtual number user can make calls from any remote location and devices such as phones, computers, laptops, etc. Moreover, these numbers come with various features, such as call forwarding, call recording, Interactive Voice Response System(IVR), live chats, and more.
Benefits of virtual phone numbers
There is a range of benefits offered by virtual phone numbers to businesses. Some of these benefits include:
Cost-effective and simple to set up:
Since the virtual phone number operates over the Internet, it has lower maintenance and setup costs than traditional phones. Virtual phone numbers don’t require additional hardware; just a device with an internet connection works well for virtual phone numbers. Also, the calling rate is relatively cheaper than a normal phone number. Moreover, many providers offer attractive pricing plans for a virtual phone number.
Privacy and security:
Individuals can use virtual phone numbers for their business purposes instead of using their private numbers, which disrupts peace and privacy. It protects the employees from unwatched scams and misuse of information. Also, it enables the agent to connect with the customer but doesn’t necessarily reveal their identity.
With virtual phone numbers, incoming calls can be filtered to avoid unwanted and scam calls and messages. In addition, businesses gain control over various channels through automated reply messages and call-forwarding functions, which lets you manage communication more effectively.
Multichannel communication:
Another benefit of virtual phone numbers is that they provide multiple communication channels such as SMS, video calls, emails, etc, which allows businesses to increase accessibility all the time and easily engage customers. It also lets businesses have a constant presence on different channels such as social media, emails, SMS, etc.
Moreover, from a customer perspective, it provides prospects with the convenience of communicating through various channels. The communication made through the customer-preferred channels makes the conversation more meaningful as they can choose the medium that suits them the most.
Enhance customer service:
With up-to-date features of virtual phone numbers, such as improved accessibility, 24-hour service, better call routing options, personalized services, and an instant feedback system in place, it enhances customer service. The efficient call routing feature saves the time and energy required to route the calls to different departments and agents.
It provides a 24/7 service through a phone system for customer support, auto attendant calls, IVR systems, and others. Also, with these virtual phone numbers integrated with Customer Relationship Management (CRM) software, agents are aware of detailed customer information, which allows them to deliver personalized, tailored needs to the customer.
How virtual phone numbers help to boost social media marketing
Social media marketing can be a great platform to enhance business reach. Hence, it is necessary to boost social media marketing by using means like virtual phone numbers.
Some of the ways to boost social media marketing using virtual phone numbers are:
To maintain professionalism
Using a virtual phone number showcases professionalism. It separates a dedicated phone line for their social media-related activities and enables agents to maintain their privacy. The businesses can choose customized vanity numbers to reflect their name or identity.
Additionally, features of virtual phone numbers, such as customizable voicemail greetings, holding music, etc., let businesses enhance customer experience as such actions show attention to detail, which is also a part of being professional.
Likewise, call forwarding, call recording, and call queuing attributes to let the business process flow systematically, increasing credibility among the customers.
By separating personal and business communication:
A separation line between personal and business communication can be achieved through virtual phone numbers. Virtual phone numbers let you perform work effectively and, at the same time, let you maintain your privacy and ensure data protection.
Indulging your personal phone number in social marketing can be depressing; therefore, virtual numbers can be used to have social interactions.
Also, a different number for work purposes lets the agent work efficiently during working hours without being disturbed by personal affairs. Moreover, such business numbers show professionalism and increase brand image.
To target geo-location customers
Local virtual numbers allow businesses to establish a local presence in several geographical regions, using area codes presented in numbers. These numbers enhance visibility and develop customer trust.
Businesses can target the specified area by getting a local virtual number and promoting it in social media ads.
With the help of social marketing through local virtual numbers, businesses can tap into new market segments, increasing market growth. Also, the virtual numbers are attached with the tracking and analytics features that allow the brands to provide valuable insights on the effectiveness of the campaigns in targeted geo-locations.
If you own a business whose marketing is entirely based on TikTok, then you can get a virtual number for TikTok to boost your marketing campaigns.
To enhance call routing and management
With the integration of virtual numbers into social media profiles, incoming calls can be directly routed to respective departments responsible for managing related queries. The call routing function can also be customized according to the particular social media platforms, time of the day, and type of inquiry to ensure a personalized, prompt, and efficient response.
Moreover, when virtual numbers are integrated into CRM systems, agents can acquire information about customers through their preferences, recent searches, and purchase history. Personalized services can be provided to customers based on this information.
To provide customer support 24/7
The features of virtual phone numbers, such as auto-attended, voice mail to email transfer, etc, help businesses provide support to their customer 24/7. Businesses make sure that their customers can reach them anytime despite the time zones by just obtaining virtual numbers of different geographic regions.
Virtual numbers let customer resolve their queries immediately without waiting hours if incorporated on different social media platforms. Not just calls but with virtual numbers, one can also offer chatbots and live chat services to provide the service directly.
Conclusion
With virtual phone numbers, you can reduce costs, increase productivity, ensure privacy, improve security, and enhance customer service. Along with that, virtual phone numbers can dramatically boost social media marketing by maintaining professionalism, targeting geo-location customers, improving call routing, and providing service 24/7.
FAQS
Why is a virtual phone number important for business?
A virtual phone number is the face of any business. It is important for the following reasons;
- It is cost-effective,
- ensures privacy and security,
- Provides multichannel options for communications, and enhances customer service.
What is the most important number in business?
A local number is the most important number in business. It conveys a feeling of belonging to the clients with its area codes that represent certain cities and towns.
How are phone calls used in business?
Phone calls in businesses are used for multiple purposes, such as providing customer service and support, enabling sales, generating leads, scheduling appointments, conference calls and meetings, and more.