No matter what kind of product or service you’re trying to sell these days – the Internet is hugely important. If we’re being realistic, the fact that retail sales are a dying breed is the only logical conclusion to reach. That’s why digital marketing is increasingly becoming the most important facet of brand recognition. Indeed, having great Internet presence is crucial for virtually everything, from plumbing services to publishing books. And make no mistake – that is hard work, that takes time, dedication and professionalism. Having a good SEO score is a major part of that, which is why most companies utilize Yoast to check the quality of their websites. But are there any Yoast SEO alternative you can use? We’ll explore that below!
What is SEO in The First Place? and Best WordPress Plugin As Yoast SEO Alternative
So, before we get into the best Yoast SEO alternatives on the market, we should cover the basics first. So, what is SEO in the first place? And how does it help your product or service? Well, as we’ve already mentioned – having a quality online presence is what counts these days. After all, everyone uses the Internet to find basically anything they need. So, it stands to reason that you want your services and products to be visibly present online. But how do you achieve that?
Well, start at the very beginning. How do people actually find what they need online? That’s right – they use search engines. But if you simply make your own website with the most basic design tools, you’ll realize something. To your detriment, when someone types in a related search keyword – it doesn’t on appear Google, Bing, etc. Why is that? It’s because your website is not yet optimized for search engines. These days, behemoths like Google use extremely complicated algorithms to determine which websites are ranked at the top – and are thus visible to people. Think about it – when you search for something, you usually find it on the first page. You’ve really got to be looking for something obscure and specific to go to the second page of Google’s results.
Search Engine Optimization
But if search engines have specific methods for figuring out what websites rank at the top: how do you make sure yours is among them? Well, as you might imagine – while search engine optimization isn’t some sort of arcane mystical art, it’s definitely not simple. People dedicate their whole careers to SEO – meaning that it’s quite complicated to achieve. The good news is that, with the right tools, it’s not impossible.
While there are many factors that come into play, at the most basic level, you simply need to have good content. Not just good in the usual sense of the word, but well optimized. And if you use Yoast SEO, you can easily check how well a page or a blog post is suited in terms of web optimization. But if you find that Yoast doesn’t quite cut it, you’ll need to find a good Yoast SEO alternative. Don’t worry, though – if you want to improve your website’s Google rankings, there are a few other tools you can try. And we’ve got a couple of suggestions right here!
All in One SEO Pack
If you think Yoast was the first to appear on the SEO market, you’d actually be mistaken. In fact, there is a Yoast SEO that’s older than it by a couple of years. For example – All in One SEO Pack first came out in 2007, which means that it beats Yoast by an entire three years! And it’s no lightweight either, with over 50 million downloads under its belt. One of its major boons is that it’s got something to offer to both beginners and SEO professionals. If you don’t know a lot about SEO, you can just use it straight out of the box. But if you’ve got some specific needs, you can easily tweak All in One SEO to suit them.
The features it offers are quite similar to Yoast, but then again – they’re vying for the same market with a basically identical type of service. But expect some handy features like automatic generation of meta tags and easy title optimization for all search popular search engines. Plus, you can easily handle stuff like advanced canonical URLs with All in One SEO.
Our second pick is a very handy WordPress plugin, going by the name Squirrly SEO. Using this will also get the job done as well as Yoast, if not even better. You’ll be extremely effective in handling SEO for all posts, pages, and WooCommerce products. It contains plenty of useful auditing and assistant tools. Plus, if you’re not well-versed in SEO, this tool pack will easily give you a walkthrough of everything you need to do to optimize your website for good search engine results. On top of that, you’ll find very useful support forums and an online wiki that contains all the additional reading you’ll need to do to stay on top of the SEO game.
More specifically, we’d recommend Squirrly SEO as a good Yoast SEO alternative because it presents you with a much smoother learning curve. Indeed, using this tool is a much more rookie-friendly experience than jumping into Yoast. And it contains everything a true SEO veteran needs as well, such as a well-designed keyword research assistant. Its performance analytics are also quite well-presented and easy to use if you need to track the performance of your content.