The focus of an excellent website designer is to build an effective and attractive website. The contents of the website will be easily comprehensible and artistic that draw the attention of the visitors. Sometimes, it is too much difficult to balance with the entire strategy of a website. The experienced designers of a company always try to set the same scale on each and every part of a web site.
If the website has not been created by following the proper strategy, the effect comes to the notice in the long run. The SEO (Search Engine Optimization) strategy also depends on the standard of website design and development. The visit of a user and his return back depends highly on the web site creating a strategy. The web page design, menu navigation and finding a menu with its operation, etc. are the vital factors of a page. The web site should modify in such a way that the visitors can reach the place where you want to bring them. If these acts happen to the site smoothly with the consent of the user, the website is successful. The user will get such a satisfactory experience that he will be eager to revisit the page will ask for it to the others.
To create a user-friendly website, and increase conversion rates, the website should contain the underlying principles.
1.Create the first impression
We suggest that you need to create a brand image and impression in the mind of the visitors. So, the display of a brand logo is essential. The page design will also display the main business of the web site. The standard design also preaches the customers a reliable approach to the business. Thus, you can create your first impression in the minds of the visitors regarding your company. This is the first step of your company to win the reliability. So, font type, size, color, image color, etc. should be taken care of.
2.Design tips in short
You need to use basic design tips like layout designing; color scheme, typography, animation, use of flash, etc. should be kept in mind. Layout presentation, the bank pages and advertise over the fold should be regulated. The target should attract more and more customers. Responsive website design is also an essential feature of a website.
The design of all pages should be consistent. The decoration of a page is excellent and the other page is below the standard makes the audience unwilling to access it. The web design company in India always suggests following this strategy.
4.The use of quality image
The website pages should be decorated with unique images so that the users do not guess that the image is copied. This decreases the reliability of accompany. On the other hand, the business concept should be expressed by the image. The users, sometimes, access the website by following the image because they think to get something related to the image.
5.Smooth page navigation
The user-friendly smooth navigation will always create a positive impact on the website and its business. Always use an easy navigating menu that the users reach their target where you also want to navigate your customers.
6. The concept of mind should be reflected on the page
Websites are basically created for business purpose. Sometimes, it is created for a particular business, and sometimes it is for two or more businesses. The page that will not reflect the idea of the business will not be the right web page design. When choosing background images or themes, you should concentrate highly on it so that it shows the face of the business. Actually, the website is the face of the business of a client. So, the face should be beautiful and attractive. The ideology and the intention of the page should be reflected on the page.
7.The color concept
The color can attract a visitor or distract him. Again, the highly bright color does not always bring visitors. The logical and perfect concept of color matching makes a web page attractive. When you will create a page of a school, you have to set the willful images of the children with bright colors, and bright background. The image of the school may remain in the background. It will be bland to paint it black and white or dim colors.
Color is everything with which all the concepts can be depicted. Every brand has its special colors that it follows all through the business life. Colors of the logo play a great role. So, for choosing colors, the designers have to be logical and ethical.
8.Fonts of the web page
Fonts are also a vital part of a website. We always consider the web acceptable fonts. There are some fonts that are good at printing media, books, making designs of wedding cards, etc. but may not be appropriate for the web page description. If the fonts are hard to discover and reading, you will feel annoyed and immediately you will leave the page. So, the font should be fair and clear so that the visitor can have an easy look at it to understand.
Simultaneously, the fonts of the web page content should be easily readable, not illegible. If it is so, the visitor will immediately leave the page and will never return. So, choose simple fonts like Verdana, Calibri Arial, etc. that are easy to read and fast to go through.
9. Choose Theme for the purpose
The theme of the web page should be related to the business of the client. On the other hand, the theme should be according to the description of the page by keeping in mind the business orientation.