Branding is essential for winning new clients and retaining existing ones. In this article, we are providing some amazing branding tips for website designers. These suggestions will be useful in creating powerful visual indicators that people will easily associate with the related website. Professionals can apply these recommendations irrespective of the web building platform they are using. A lot of people convert website to WordPress or build new interfaces with it as it provides readymade website components. Even such users who are employing a CMS will benefit from the valuable guidelines mentioned in this article. Here are some actionable tips that will help web designers build a brand with their layouts.
1. Harness The Power Of Iconography
Established names in the digital world have used iconography to create easily-recognizable branding images. The uppercase, multi-color “G” or the lowercase “f” instantly make people recall Google and Facebook respectively. Design professionals can take a leaf out of their book and harness the power of iconography for their layouts. They must create suitable icons for the websites they are building. The logos must be placed consistently across the entire project. This will help in associating the icon with the interface as well as the business or individual it represents. Designers must find innovative ways to include the image in different sections but at the same time ensure that it does not overwhelm other elements.
2. Use Colors To Build An Emotional Connection
A good design consists of a balanced mixture of color, style, icons, spaces, and typography. Colors are one of the most important ingredients of this mix. Smart professionals intelligently devise a palette to build an emotional bond with the target audience. For instance, while creating a website for a healthcare product, a professional used soothing shades of green and blue. The objective behind this choice of colors was to have a calming effect on the visitors. Similarly, when addressing a young clientele, bright and strong hues must be used. Designers must be careful while finalizing their palette and also take into consideration the cultural associations of colors. For example, in some societies black is the color or mourning and therefore must be avoided when the interface is directed towards them.
3. Include A Fixed Header To Display Logo
Effortless navigation is a feature of all good designs. In order to ensure this in a layout, professionals can use fix headers. The logo of the interface along with all the important navigation links can be placed in this area. Even when visitors scroll down a page, the header will be constantly visible on the top. This technique will come handy when users will open the interface on a mobile device. It allows a visual imprint of the logo to be created in the people’s minds. Moreover, visitors can use the links to go to another section whenever they want to.
4. Display The Value Proposition Prominently
The value proposition must be given the pride of place in a layout. This brief statement explains the value associated with the interface and why it is ideal for a customer. Designers must take care to place this content in the upper half of the page. This will ensure that no one fails to read this text. Website owners have only a few seconds to impress visitors. Keeping the proposition at a location where it can be seen by people immediately on arrival is necessary. It will encourage visitors to spend more time exploring the various sections of the interface. This is one of the most important branding tips for website designers.
5. Use Typography To Build Visual Identity
The core of the visual identity of any layout consists of a color scheme, logo, and typography. Many people feel that typography is vital only for improving the readability of the content. However, the choice of fonts can be helpful in effectively building the visual branding of the interface. Choose open source or custom typefaces according to the project’s budget and nature. Select fonts which will help you create a distinctive identity. Keep in mind that the text will be displayed on a variety of platforms. The selected typefaces must be flexible enough to render perfectly on all of them. Design a hierarchy for all the text material of the interface. Choose the strong and bold typefaces for the most important content.
6. Maintain Consistency Across The Layout
Incoherence in the design can easily put off visitors and defeat the purpose of building a brand. Make sure that the design remains consistent across the project. The same color scheme and fonts must be used while designing all the pages. Professionals must use the same kind of images while designing each page. Moreover, the layout of each page must be the same so that visitors are not confused.
These are some powerful branding tips for website designers that will help in the creation of layouts with immense visual impact. It will increase the recognition of the interface among the target audience and attract more traffic.