According to studies by the National Association of Realtors, 53% of homebuyers finding the right property is the hardest part of the home-buying process. To overcome this drawback, we have reviews. No one can deny the fact that reviews play a vital role in customers for their buying decisions.
Alongside helping customers make buying decisions, it also helps businesses build their reputation in the market. Hence, you might have noticed that many brands have started to embed Google reviews on websites.
But to showcase reviews on the business website or use the Google review widget, you need to have ample reviews to flaunt, right? In this blog, we have mentioned some of the smart and ethical ways to get more Google reviews for your real estate business.
Appropriate Ways to Get More Google Reviews For Your Real Estate Business
With more reviews, you can surely stand out from the crowd and establish your credibility in the market. While collecting review is important, showcasing them is as important as well. Therefore, you have social media aggregators that provide a dedicated Google review widget that easily showcases customer reviews on the website.
1. Ask The Reviews On The Go
One of the common mistakes that businesses often commit is – not asking for reviews. Many businesses often feel forget or feel shy to ask for reviews from their customers. Asking your customers for reviews on the go is one of the best practices that you can follow to get more reviews for your business.
Even if you don’t have Google My Business Account, you can still ask for testimonials, and after making your account, you can add them to your account. And while you are asking them for the reviews on the go, make sure that you provide them the ease to post their user reviews and comments.
You can even have your own gadget, especially for the reviews and connect it with your Google Reviews Account. And when you meet your consumers, you can use that gadget in asking them for reviews.
2. Respond To All Customer Reviews
Research by Bright Local shows that customers need at least ten reviews to build their trust. Hence your business needs to gather as many reviews as possible. And while people are posting their reviews for your business, one of the ethical ways to boost more reviews is by responding to them.
Customers feel valued when a brand replies to reviews. It shows that the brand not only acknowledges the reviews but also works on them and considers them. When you reply to reviews of any particular customer, it encourages other customers to write reviews and get the required acknowledgment. Moreover, it also shows that the brand cares about customers, and also it might happen that someone would have put any query in the reviews, and you might convert that into your customers. Getting a reputation with sales isn’t that great?
3. Embed Google Reviews On Website
Responding to the reviews makes the customers valued, and showcasing them on your website makes them respected. There are various tools like social media aggregators that help you to embed Google reviews on your website. And also equips your website with Google review widget that works like an operational block and showcases the reviews with ease. Also, you can personalize your widget as per your choice, which means you can change widget color, font size, and more, eventually improving the overall look and feel of your website and widget.
And when you showcase your Google customer reviews widget and display amazing reviews, it encourages other customers to write reviews for your business and enjoy their limelight on the website. It makes a review cycle where you get more reviews and showcase them on your website. Adding to it, reviews also make your website more engaging and keep your visitors hooked. So, with just one move, you can have a website that is engaging and appealing and helps you in building trust amongst your customers.
Also, it improves the functionality of your website. We all know that consumers often visit various platforms to read reviews about a particular product. So when you have reviews already on your website, they can read reviews, know about the product, and even make a purchase and no need to exit the website.
4. Send Follow Up Emails
A personal touch can make a huge difference and build customer brand relationships, and also inspire customers to write reviews. When you connect with your customers, make sure that you ask for their feedback or their email address. It is likely that customers won’t mind sharing their emails, as they can expect some special offers for future purchases.
If your customers forget to write reviews on the go, you can send a follow-up email asking them to write reviews. Make sure the email feels personal. So, make sure you greet them and provide them with the link where they can write the email. And if needed, you provide step-by-step instructions. It is making it simpler for your customers, so they can easily write reviews. Also, you can automate this entire process using a marketing automation CRM, where you can design the entire review collection journey and avoid taking manual follow-ups.
5. Give Rewards
While Google reviews help you in building a reputation, they should also do good for your customers, right? And that will lure them in writing reviews. Many customers might ask you what they will get in return. So, when you ask them for reviews, you can provide them with some rewards. These rewards can be anything; it can be goodies, discount coupons, or an asset. In summary, make sure that the rewards are worth participating in.
With reviews, you can get more reviews and build a relationship with your customers. Also, it assists in building a good reputation for your brand. You can even announce limited-time content, where customers posting reviews within a specific given time can get some amazing prizes or benefits of Google review widget.
6. Link Google Reviews On Social Media Platforms
No one can deny that social media platforms provide a better and more straightforward method to connect with the audience. More people are now comfortable with social media, which is often considered part of their daily routine.
You can use your social media handles to connect with current customers and ask them for their feedback. And if they are comfortable expressing their views, you can provide the link connected to your Google My Business account to write reviews. A personal message makes more impact and often convinces the receiver to write reviews. You can even take a screenshot of reviews from your previous users and post them on your social media channels, encouraging other users to write reviews and get a chance to be featured on your social media channels.
And to create more awareness about your Google My Business account, you can even post content with the link to your account. It creates awareness and introduces your audience to your Google My Business Account. It increases your chance of getting more reviews. And with people now having knowledge about your Google My Business account and link to write their reviews, you can expect a good number of reviews for your business.
7. Email Signatures
Connecting and conversing with your customers through emails helps in understanding your customers in a better manner, and it creates a positive image in front of that particular consumers. Also, it helps in generating a good reputation in the market. And while communicating through emails, you can use your email signature to get more reviews and create awareness about your Google My Business Account.
We all know that with every email, you have the facility to make your own email signature that can is used for each mail sent from your email id. So, you can utilize this opportunity, you can paste the link for your review on that signature. And hence, whenever anyone will receive your email, they can easily find the link to write reviews.
8. Send Tutorial Videos
People tend to learn in a better way from visual aids compared to written materials. Simply because visual remains fresh in the minds of the viewers, keep them engaged, and provides a better understanding. You can use this to generate more reviews for your small business.
Even after providing the link and instructions for the review, your consumers find it a little difficult to write reviews. Hence, you can send them a tutorial video on how they can write reviews for your business. With the tutorial video, you can send the whole written instructions as well. And while you are sending the video, don’t forget to send the link.
There you have it; these are some of the ethical and simple methods to get more Google reviews for your business. Remember, the more reviews you get, the better it is for your brand.
So, what are you waiting for?
Try the methods mentioned above, and capture reviews. And while you are at it, don’t forget to flaunt them in front of your consumer using Google review widget. You can easily find various tools helping you in the cause on the internet. So, gather, thank and flaunt.