Social media has become indispensable to any successful marketing strategy in today’s digital landscape. Among many social media platforms, Facebook stands tall as one of the most influential and widely used platforms worldwide. With billions of active users, it presents a massive opportunity for businesses to connect with their target audience, build brand awareness, and drive conversions. However, managing a robust and effective presence on Facebook requires expertise, time, and a strategic approach. That’s where our Facebook Social Media Management Services come in. We specialize in unlocking the full potential of Facebook for businesses, offering tailored solutions to optimize engagement, elevate brand visibility, and harness the power of social media to achieve your marketing goals. Whether you’re a small business seeking to establish your online presence or an established brand looking to scale your social media efforts, our team of experts is here to deliver exceptional results. Join us as we delve into Facebook social media management and services and discover how it can propel your business to new heights.
What Is Social Media Management Services?
As social media evolves, market players maintain each channel’s core purpose: connection, communication, and community. Sprout Social data showed that 57 percent of consumers would follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Social media marketing management is a branch of social media marketing (SMM) that covers planning, crafting, and publishing content on social platforms. It involves regular social profile audits and audience research, essential to rolling out relevant content.
At Thrive, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Also read : Social Media Management Services For Startups to Setup Growth
Integrated Processes for Maximum Impact on social media management service
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, content, and company. More than simply sharing links to your content or web pages on your social channels is required if you hope to achieve results for your social media activities.
Aside from fully understanding and learning social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation: the map or plan containing your social media goals, steps to achieve them, a corresponding timeline, and metrics to track progress.
The social media management definition is only complete with a mention of strategy. It’s the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure, and which social media management software to use.
Inbound Engagement Monitoring: the process of responding to comments, questions, and interactions with all social media content and profiles and continuing conversation initiated by fans.
Studies show that two-thirds of consumers desire a connection with brands. It makes sense to strive to facilitate two-way communication every chance you get. This is true for all your social platforms, even when deploying Instagram management services or exploring TikTok management solutions using mostly video content.
Analytics Monitoring: the gathering and checking of data against metrics to ensure the accomplishment of results as social media analytics.
Let data drive your corporate, multi-location business, or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares, and comments), impressions, and click-through rates (for targeted social ads).
Why Businesses Need Social Media Management
Online Solutions That Make Your Brand Stand Out
Business owners and marketers know that social media is important to any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post, and schedule high-quality content, respond to customer comments, engage with users, and set up paid advertising campaigns.
It begs for its budget, tools, and even a team of strategists and specialists!
Enjoying the Benefits – Minus the Burden
While business owners and marketers must understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
According to Rachel Czeszewski, Thrive’s senior social media manager (paid), when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
How the Best Social Media Marketers Achieve Their Clients’ Goals:
- Your content is tailored to the needs and preferences of your target audience.
- You always take advantage of every opportunity to respond to questions or continue conversations initiated by customers or fans.
- Your social media management budget is well-appropriated and prudently managed.
- Your social media management service package can be divided into organic and paid social, depending on your priorities.
- Nuances can be applied while keeping multi-channel efforts unified.
Social Media Platforms Thrive Helps Manage
Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. We’ve tied everything together to drive the best results.
You May Also Like
Ways to Use Facebook social media management services and marketing
1. Making the Most of Your Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just by listing product offerings and services but also by sharing links, images, and posts on a customizable page to understand a business’s personality and character better.
Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.
Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and seems like something your target audience would enjoy. Use Facebook Insights to see what resonates most with your audience.
In addition to hilarious videos of dogs walking in tiny shoes, a store specializing in footwear might also post an article about measuring your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.
2. Facebook Advertising: Classic Ads
Facebook offers its form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to a Facebook page, a Facebook app, or an outside website.
Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing is where multiple ad versions can be run simultaneously to compare ad designs and setups.
- Built-in ad performance measurement tools.
- The ability to advertise for your particular area—great for local businesses.
Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads are. In our Facebook Ads vs. Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051% and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary greatly depending on the targeting options set and competition.
Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.
This results in more users interacting with you and your brand, forming relationships that may translate to conversions in the future.
3. Hosting Facebook Contests
Running Facebook contests, sweepstakes, or promotions is another marketing tactic that can increase fans and brand awareness.
When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app to create their Facebook contest, then direct users to the app from their page.
There are a lot of paid tools to help you do this. Shortstack offers several free contest templates, so long as your page has less than 2,000 likes. Pagemodo also has a free option. Many third-party Facebook contest apps offer free versions, but your options are limited.
4. Facebook Promoted Posts
Facebook Promoted Posts let Facebook page owners pay a flat rate to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no because it assumes that users spend every waking moment on Facebook’s news feed. We hope this isn’t true for your Facebook fans’ health and safety!
If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then, there is no guarantee that their news feed is swamped by other posts. That’s where Promoted Posts increase your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.
Promoted Posts are easy to set up – just click the button beneath any of your page posts.
While the flat rate simplifies the process, Promoted Posts lack the targeting options other Facebook ads offer.
5. Sponsored Stories
Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.
Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can show friends “likes” if they want more page likes, friends who have “claimed this offer” if a business wants more users to claim offers, etc.
While the action performed by a friend liking a page or claiming an offer is automatically posted in a user’s news feed, these posts easily get overlooked. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right sidebar. Sponsored Stories is also the only ad format available on mobile devices.
Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. If a friend has just installed Scramble With Friends on Facebook, Sponsored Stories can show users that their friend has just played the Scramble game with an invite to “challenge them,” “play with them,” or any similar variation.
Facebook claims that Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.
Facebook Sponsored Stories can be created easily through the Facebook ad creation flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.
6. Facebook Open Graph
Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.
Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” and “read” – it’s up to businesses to get creative.
Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.
Spotify is a great example of how Facebook Open Graph has become a powerful marketing tool.
It all starts with a Facebook login prompt.
This is followed immediately by a permission request, which many users click through with little thought. I discovered that I had permitted 130 apps, 95% of which I don’t recall the reasoning behind.
Once permission has been obtained, Spotify can stream the songs a user listens to on a friend’s news feed.
Users are given various options – they can like the song their friend is listening to, listen to it themselves, or star it as a favorite on Spotify.
Open graph actions like these are unique enough to stand out from the cluttered craziness of a user’s news feed.
Many Facebook games frequently use Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.
Open graph actions are being categorized as a new type of consumer story, taking advantage of the word-of-mouth phenomenon. Open graph posts are more meaningful to users because a familiar friend generates them, not simply a brand, making them the latest and greatest Facebook marketing tools.
7. Facebook Exchange (FBX)
Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website but fails to make a purchase; the retailer can then display an ad for that product on Facebook with FBX.
While Facebook retargeting ads were only relegated to the side columns, recently, these ads have been allowed to appear in news feeds, the most valuable Facebook real estate. This is great news for FBX advertisers since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.
So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with the price per unique click costing 80% less than Facebook retargeting ads. Still, regarding cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads appear more often in the news feed.
Make your Facebook social media management services bringing waves of likes, shares, and growth to every post!
In conclusion, embracing professional Facebook social media management services can be the key to unlocking your brand’s full potential in the digital age. With the ever-evolving landscape of social media, entrusting experts in the field can help you navigate the complexities, reach a wider audience, and establish a strong online presence. Whether you’re looking to enhance engagement, drive traffic, or generate leads, investing in these services can yield substantial returns on your marketing efforts. Don’t miss out on the opportunity to harness the power of Facebook with the assistance of dedicated professionals who understand the ins and outs of social media management. Elevate your brand and connect with your audience in meaningful ways by exploring the world of Facebook social media management services today.