Any online business aspiring to make good sales must rank high on search engines. If this does not happen, its chances of drawing in customers will be very slim and the business cannot hope to make a decent ROI. Here is a list of best SEO practices for eCommerce websites to be able to figure among the top ranks on any major search engine. Find the best eCommerce SEO company to support in your mission of increasing your site rankings.
The bottom line
Ecommerce SEO refers to the process of optimizing an online selling website as per the major search engine guidelines so that the given site frequently appears among the top ranks. Though it might look difficult on the surface, when you know the right kind of techniques, eCommerce SEO is never a tough thing to do. However, the increasing number of eCommerce websites trying to compete for the top slots means you will have to put on that extra effort to wage a tough war.
Using important keywords
Ensure your prices, products, colors, measurements, sizes and other product-related information are easy to search. Think about what to include depending on the popular search queries used by the visitors. If the buyer does not see the price below the product, the chances are more for them to leave the site right away.
Design for the shoppers
While designing your website, keep the shoppers’ needs in your mind and ensure its various elements do not detract your visitors from enjoying a good shopping experience. If a visitor finds its hard to navigate through the site, they might choose to leave despite the fact that you are selling the best products. If a search engine finds that your site is not able to engage the visitors for a good amount of time and that it has a high bounce rate, you might see your ranks start slipping. Go through some top sites in your industry domain to discover what aspects engage the customers in a better way and incorporate those elements in your own website to see the rankings go up.
Never go for cluttered and complicated URLs
The site address that helps the customer land on your website is called the URL. Most URLs accommodate a lot of information within a short space. Search engines expect that URLs must be clear, and must contain the keywords relevant to the contents of the page it is leading to.
Make use of alt text images
Alt text refers to the line of alternative text used in many ways like displaying it in lieu of an image. It is also another way to get in important keywords onto your site. When a search engine crawls a website, the alt text can guide the search engine to know that the image belongs to a particular product or service. This can help give additional context to the page. Also, alt text can help support image search attempted by the users by letting those searches land on your site.